The leverage that marketers have, of course, is the power of the purse -- they spend many billions supporting social platforms. Read the whole story
Koziarski joins PHD US from sibling agency Resolution, where he was head of solutions at the performance marketing unit. Read the whole story
Audi has had a pretty rocky history in the U.S., admitted Loren Angelo, vice president, marketing, during a 4As Decisions 20/20 Forum. Read the whole story
A new feature reportedly will tell Google Chrome smartphone users when sites try to access and collect data transmitted from sensors inside the phone. … Read the whole story
A couple agree on rice--and learn to compromise about the rest--to the iconic tune "Let's Call the Whole Thing Off." Read the whole story
On April 1, AT&T flagship stores in four cities will be transformed into "GOT" emporiums. Read the whole story
WPP’s BCW is out with a new campaign showcasing its new positioning as a hybrid agency that offers public relations, public affairs, marketing communications, … Read the whole story
ICF Next is appointing Patti Temple Rocks as head of client impact for the newly launched agency that brings together several marketing, consulting, and … Read the whole story
Wild Bill’s Olde Fashioned Soda Pop Company has appointed Big Block as the company's first-ever creative agency of record as it seeks to step … Read the whole story