BCW's New 'Moving People' Campaign

WPP’s BCW is out with a new campaign showcasing its new positioning as a hybrid agency that offers public relations, public affairs, marketing communications, creative, digital and content.

The company was formed last year with the merger of the holding company’s PR (plus) agencies Burson-Marsteller and Cohn & Wolfe.

The campaign, developed in-house is called “Moving People” and includes a series of digital display and print ads and a video narrated by BCW global CEO Donna Imperato. It went live today on Medium, Instagram, LinkedIn, Twitter, Facebook and on BCW’s website.

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