It's the biggest acquisition to date for the advertising and marketing arm of Accenture and a major statement about its Adland aspirations. Read the whole story
The WPP agency is being named AOR for creative globally with the exception of the North America region, which will continue to be handled … Read the whole story
A new study from Dentsu Aegis finds that nearly half of U.S. consumers (45%) have taken steps in the past year to shrink their … Read the whole story
Zenith will serve as global lead agency, responsible for overall strategy and buying across North America, EMEA, and APAC. The Publicis-owned agency will work … Read the whole story
The new tourism campaign tagline says it all: "Nebraska. Honestly, it's not for everyone." Read the whole story
In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn's annual list of "Top Companies To Work For." The 2019 list is … Read the whole story
The latest figures show that women are overrepresented in the lowest-paid roles and underrepresented at the top. Read the whole story
The health and supplement company is the second retail account reeled in by Empower this year. Earlier, it won Pet Smart. Read the whole story
TD Ameritrade clients express a "passion point" for baseball according to the company's media AOR Spark Foundry which formed the basis of its new … Read the whole story
McCann has added two senior creatives to the New York team, and has promoted two current creative directors to senior leadership positions. Executive creative … Read the whole story