The new offering is being tested on the Groupe's home turf in France to work out kinks before the company decides whether to roll … Read the whole story
Most recently, McCarthy was senior vice president of strategy for Y Media Labs, an experience design and innovation agency. Read the whole story
In new creative work the duo forms a pest company, "Hit the Rodents." They take their act on the road in order to show … Read the whole story
The NBA is raising awareness for the NBA Playoffs with a double-decker bus activation rolling through NYC and Los Angeles. Read the whole story
Digital Spring will be part of the company's European integrated services brand MMGY, working with sibling U.K.-based brands Hills Balfour, Grifco and Ophir. Read the whole story
That's according to an analysis released Wednesday during a presentation by CBS and Simulmedia. Read the whole story
Procter & Gamble brand chief Marc Pritchard said it is time to raise the bar to deliver transparency through measurement across all media platforms. … Read the whole story
Mike Toofer departs The Many to join MOCEAN as svp/growth to set the vision and strategy for all new business initiatives as the agency … Read the whole story
VR company Dreamscape Immersive is appointing Stun Creative as AOR for content marketing and social. There was no incumbent or formal review. Dreamscape is … Read the whole story