MediaPost Publications - MediaPost Agency Daily 05/15/2019

Possible NY Adds VW Creative
by Steve McClellan
Aileen Calderon has been appointed group creative director at Possible New York. She'll help lead creative duties for the Volkswagen account and will report … Read the whole story
Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company
by Wendy Davis
"We had intended to remove location data from the fields sent to a trusted partner during an advertising process known as real-time bidding. This … Read the whole story

New Ads, Stepped-Up Spending Pay Off For Ralph Lauren
by Sarah Mahoney
Analyst: "Ralph Lauren is in a much better state than a year ago. However, much more work is needed to build momentum in sales." Read the whole story
Ad Fraudsters Exploit Massive Loophole In OTT
by Richard Whitman, Columnist
It's one of the industry's fastest-growing ad channels -- and according to Pixalate, very susceptible to fraud, with potentially $500 million at risk by … Read the whole story
COMMENTARY
The Gap Between People And Platforms
by Gord Hotchkiss, Featured Contributor
As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't. Read the whole story

Marketsmith Expands Client Performance Department
by Steve McClellan
Suzanne Ciamillo and Michele Bavitz have joined Marketsmith’s client performance department. Each will manage a portfolio of agency clients and report to newly named … Read the whole story
Condiment Brands Gear Up For Grilling Season
by Larissa Faw
Sir Kensington and Duke's Mayonnaise aim to provide an alternative to better-known mayo and ketchup staples. Read the whole story