by Steve McClellan
The fitness and lifestyle brand is out with a new campaign, the first work from AOR Merkley+Partners, which was awarded the account earlier this … Read the whole story
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by Steve McClellan
Last year, WPP said it was selling a majority stake in its research arm as part of an ongoing streamlining process. A deal is … Read the whole story
by Larissa Faw
McKinney is acquiring Operam Creative Group (OCG) from parent company Operam to launch McKinney LA, the agency's first West Coast office. Read the whole story
by Joe Mandese
MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes … Read the whole story
by Joe Mandese
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an … Read the whole story
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by Richard Whitman, Columnist
Long recognized as the world's largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment. And it's just … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Some (like Sir Martin Sorrel) argue that holding companies should eliminate individual creative agency brands and put all into just one brand. Read the whole story