Analysis Reveals 'Brand Safety' Takes Many Forms
- by Joe Mandese @mp_joemandese, May 17, 2019
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis presented by TAG (the Trustworthy Accountability Group) during the IAB Tech Lab's "Innovation Day," May 6 in New York City.
Other high-ranking brand safety categories …
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