In a bid to help clients better manage strategies in the creator and influencer space, Dentsu has inked a partnership with CreatorIQ.  

Under the deal, announced in Cannes today, Dentsu’s proprietary audience strategy and insights platform, Dentsu.Audiences, will be integrated with CreatorIQ’s influencer marketing software platform that helps manage creator-led campaigns. 

The companies said the agreement enables Dentsu clients to access and evaluate creators and influencers on the CreatorIQ platform across every social media platform, with creator accounts mapped against customized target audience data and intelligence. 

Dentsu teams can now access the CreatorIQ database, together with first-party and proprietary dentsu.Audience data, all within the dentsu.Connect ecosystem from planning to activation and measurement. 

The agreement follows last week’s announcement that Dentsu Entertainment has entered a multiyear pact with Los Angeles-based Made By Us Studios to develop and produce original, creator-led shows, films and other formats.