The fitness and lifestyle brand is out with a new campaign, the first work from AOR Merkley+Partners, which was awarded the account earlier this … Read the whole story
Last year, WPP said it was selling a majority stake in its research arm as part of an ongoing streamlining process. A deal is … Read the whole story
McKinney is acquiring Operam Creative Group (OCG) from parent company Operam to launch McKinney LA, the agency's first West Coast office. Read the whole story
MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes … Read the whole story
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an … Read the whole story
Long recognized as the world's largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment. And it's just … Read the whole story
- COMMENTARY
Some (like Sir Martin Sorrel) argue that holding companies should eliminate individual creative agency brands and put all into just one brand. Read the whole story
Viva Coco's new campaign features the reactions of social media users regardless of their endorsement to raise awareness for the brand's new Pressed Coconut … Read the whole story
Curiosity is hiring Ashley Walters, ex-Empower, as Chief Development Officer to oversee the Cincinnati-based agency's growth strategy and marketing, as well as new capabilities … Read the whole story
