Leo Burnett will serve as lead agency for the Coors Light brand, overseeing creative and brand strategy while other shops will also contribute. Read the whole story
The agency has added Erica Yahr as Chief Strategy Officer. Also joining the agency's strategy team are Emily Portnoy as EVP/head of brand strategy … Read the whole story
The book has chapters on establishing brand safety and suitability profiles, structuring buys and terms in the context of safety, managing accountability and more. Read the whole story
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared … Read the whole story
Sean Corcoran has been elevated to U.S. president and Jackie Stasi has joined the agency to run its LA operation, the media shop has … Read the whole story
- COMMENTARY
The expectations for marketing change, especially by those without marketing experience but with results-driven metrics hanging over their heads, are often grossly unrealistic. Read the whole story
The 4As is appointing Juan Suarez as senior vice president, member engagement and development based in Los Angeles, replacing Jerry McGee who is departing … Read the whole story
The spot humorously contests how Asians are typically supporting characters in mainstream media. Read the whole story
Diageo is appointing FIG global agency of record for Ketel One Vodka. The brand previously worked with Barton F. Graf. FIG will launch its … Read the whole story
