Dawn Rodney, vice president for innovation/Chief Marketing Officer is re-envisioning the group's marketing approach. Read the whole story
WPP marketing research unit Kantar has restructured its marketing organization, naming Nathalie Burdet CMO. Burdet, who most recently served as CMO of Kantar's Insights … Read the whole story
"Will consumers trust the automaker again? Will the ads sell more vehicles? That's yet to be seen," Autotrader's Michelle Krebs tells "Marketing Daily." Read the whole story
In another symbolic tipping point for the digital media economy, Americans' time spent with mobile devices has surpassed the time they spend on tv … Read the whole story
Big independent barter media agency Active Media Services this morning announced the launch of Broad Beam Media Inc., a full-service performance marketing agency specializing … Read the whole story
COMMENTARYScanning the QR code launches an interactive mobile game where consumers can play to win Malibu-branded swag and receive cocktail recipes. Read the whole story
In an attempt to wipe layers of tarnish off its reputation after it cheated on emissions tests a few years back, Volkswagen is out … Read the whole story
Village Inn is raising awareness for the dining chain's new breakfast delivery services with a video-based campaign and limited-edition smart alarm clocks that come … Read the whole story
We Are Social is creating a new People & Culture team as the global agency redefines its HR department. Lisa Bain, previously global HR … Read the whole story
St. Petersburg, FL-based Paradise Advertising & Marketing has been appointed agency of record for Kahwa Coffee Roasting Company. Paradise will provide strategic planning, brand … Read the whole story
