All Market Inc., maker of Vita Coco, aims to differentiate itself from marketers that offer water bottled in plastic., Read the whole story
Deviating from previous car-buff targeted performance messaging, the "Fuel Your Best" creative is designed to connect the company to performing well in life through … Read the whole story
"These products, marketed to adolescents and young adults through celebrity endorsements and social media for weight loss and wellness, are ineffective at best and … Read the whole story
The American Advertising Federation this morning named Ducks Unlimited CMO Steve Pacheco its new president and CEO. He succeeds James Edmund Datri, who announced … Read the whole story
At a New York event earlier this week North America CEO Tim Castree said agencies have allowed themselves to become "commoditized" and that they … Read the whole story
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There are dozens of factors that go into landing a job at the hot agency or brand, but all else held equal, when it … Read the whole story
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You've heard it before about millennials -- but Gen Z-ers really will want their brands to do the right thing. Read the whole story
Beverage company Ocean52 and its agency Conquistadors anchored campaign with the film "2052 Surfers," about a trio of surfers in the year 2052 looking … Read the whole story
Genuine has elevated Jen Poirier from senior vice president client services to managing director in charge of the digital agency's team of experience designers, … Read the whole story
Mother NY has been awarded the estimated $40 million advertising account for Wrangler jeans. The award follows the decision by former parent VF Corp. … Read the whole story
