MAD Agency Daily
Tuesday, June 11, 2019
  • Marketers Aren't Meeting The Needs Of Today's Connected Consumer

    That's according to a report from the CMO Council and Worldwide Partners that surveyed 350 marketing leaders. Read the whole story

  • Mobile Internet Usage Reaches 800 Hours A Year

    The mobile internet has expanded the time spent consuming media each day, reaching an average of 479 minutes, according to Zenith's latest Media Consumption ... Read the whole story

  • D2C Advertisers See Sharply Higher TV Ad Spending

    Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB. Read the whole story

  • Secret To D2C Brands' Allure? Outspending Everyone Else

    And yes, they've noticed those radically outsized budgets make profits (ostensibly, the reason companies are in business) kind of impossible. Read the whole story

  • DIY AI: Plusses & Pitfalls of Personalization At Scale

    Looking across the brand's products, data and interactions, her team asked where its users have stopped engaging and how to re-engage them. "It's micro-segmentation ... Read the whole story

  • First-Party Data: Big Brother vs Big Value

    If/when users pay for gas with the app, all the data goes back to GasBuddy, which can then personalize upsells. "Using that data, doing ... Read the whole story