That's according to a report from the CMO Council and Worldwide Partners that surveyed 350 marketing leaders. Read the whole story
The mobile internet has expanded the time spent consuming media each day, reaching an average of 479 minutes, according to Zenith's latest Media Consumption … Read the whole story
Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB. Read the whole story
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And yes, they've noticed those radically outsized budgets make profits (ostensibly, the reason companies are in business) kind of impossible. Read the whole story
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Looking across the brand's products, data and interactions, her team asked where its users have stopped engaging and how to re-engage them. "It's micro-segmentation … Read the whole story
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If/when users pay for gas with the app, all the data goes back to GasBuddy, which can then personalize upsells. "Using that data, doing … Read the whole story
Former agency leader Donny Deutsch received a little dose of impotent Trumpian Twitter rage over the weekend after calling him a "criminal" on MSNBC … Read the whole story
The creative, developed with Sterling-Rice Group, suggests Ertz's action-filled performance is fueled by her almond consumption. Read the whole story
The Central Pennsylvania Convention & Visitors Bureau (CPCVB) is hiring Allen & Gerritsen (A&G) to lead a major re-branding effort. The rebranding will put … Read the whole story
