by Larissa Faw
CANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separated themselves from the context and delivery," says Publicis' Nick Law. Read the whole story
by Larissa Faw
CANNES, FRANCE -- Unilever unveiled new research here today supporting its three-year "Unstereotype" initiative. Its findings challenge whether implicit bias is embedded in the … Read the whole story
by Steve McClellan
Mike Dodds has been named CEO, succeeding Doug Worple, who steps up to the chairman's role to oversee M&A activity and evaluate ways to … Read the whole story
by Joe Mandese
Madison Avenue media veteran Dave Leitner has joined Klick Health, an independent agency specializing in "life sciences," as senior vice president of media. Leitner … Read the whole story
by Joe Mandese
Shares of ad spending among America's top media companies have shifted markedly, with Google moving to No. 1. from Madison Avenue's No. 3 supplier, … Read the whole story
by Joe Mandese
Project OAR, a consortium of technology companies and TV programmers formed earlier this year by smart TV manufacturer Vizio, today announced that Fox Corp. … Read the whole story
COMMENTARY
by Tim Jones, Op-Ed Contributor
Consumers no longer tolerate a poor experience. Their standards are at an all-time high and marketers must rise to meet consumer expectations or risk … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
General Mills CMO Ivan Pollard issued a statement following backlash against the terms of an agency review his company is conducting. Read the whole story
COMMENTARY
by Nick Beck, Op-Ed Contributor
From tech titans to the rise of "out-housed" in-housing, what's in store at this year's Cannes Lions? Read the whole story
-
by Richard Whitman, Columnist
It has been a week chock full of gimmicky marketing maneuvers. Read the whole story