by Larissa Faw
CANNES, FRANCE--Hartman calls the Droga5 deal "a wonderful marriage and dismisses chatter over consultants' perceived lack of creative skill sets, stodgy reputations and risk-adverse … Read the whole story
-
by Larissa Faw
CANNES, FRANCE -- Creativity is everywhere but getting it 'right' for marketers can be a complex undertaking. Read the whole story
by Larissa Faw
Initial research focuses on audio storytelling, specifically where audio trumps visual creative. Read the whole story
COMMENTARY
by Kim Einan, Op-Ed Contributor
Let's get real about influencers and stop trying to chase authenticity with #AD. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As dollars flow to the new channel, the risk of ad fraud and brand safety issues rises too. Read the whole story
by Joe Mandese
Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
CANNES, FRANCE -- "Off-the-record" seems to be the most overheard phrase being uttered during the kickoff to this year's Lions Festival here. Many of … Read the whole story
COMMENTARY
by Joe Mandese
Watch for interest in cryptocurrencies to spike this week in the media industry, if not the ad biz as Facebook releases a white paper … Read the whole story
-
by Richard Whitman, Columnist
The two companies said the project, announced at Cannes, is designed to help brands better engage with consumers across all audio platforms: broadcast radio, … Read the whole story