CANNES, FRANCE--Hartman calls the Droga5 deal "a wonderful marriage and dismisses chatter over consultants' perceived lack of creative skill sets, stodgy reputations and risk-adverse … Read the whole story
CANNES, FRANCE -- Creativity is everywhere but getting it 'right' for marketers can be a complex undertaking. Read the whole story
Initial research focuses on audio storytelling, specifically where audio trumps visual creative. Read the whole story
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Let's get real about influencers and stop trying to chase authenticity with #AD. Read the whole story
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As dollars flow to the new channel, the risk of ad fraud and brand safety issues rises too. Read the whole story
Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but … Read the whole story
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Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, … Read the whole story
COMMENTARYCANNES, FRANCE -- "Off-the-record" seems to be the most overheard phrase being uttered during the kickoff to this year's Lions Festival here. Many of … Read the whole story
COMMENTARYWatch for interest in cryptocurrencies to spike this week in the media industry, if not the ad biz as Facebook releases a white paper … Read the whole story
The two companies said the project, announced at Cannes, is designed to help brands better engage with consumers across all audio platforms: broadcast radio, … Read the whole story
Publicis Groupe is hiring Ben Mooge for the newly created position of Chief Creative Officer, Publicis Groupe UK. In his role, Mooge will partner … Read the whole story
Travel-focused marketing agency MMGY Global has been selected by the Colorado Tourism Office as its lead marketing agency. The firm will be responsible for … Read the whole story
