by Larissa Faw
MDC Partners' revenue dropped 4.6% in Q2, although net new business rebounded during the period. Read the whole story
by Steve McClellan
Prendergast has been tapped to serve as U.S. managing director of Rufus, Initiative's Amazon-dedicated unit. Read the whole story
by Larissa Faw
The campaign from Greatest Common Factory pivots away from previous comparisons to "indoor sky diving," which scared some customers away. Read the whole story
COMMENTARY
by Jeff Tan
When we were young, the world around us was a curious adventure. Life was full of excitement. Scary yes, but spine-tingling exciting all the … Read the whole story
by Laurie Sullivan
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critical Defense set," yet ads for products such as these posted to Google … Read the whole story
by Joe Mandese
In an analysis published this week, GroupM Global President of Business Intelligence Brian Wieser plotted the inflation of TV advertising costs vs. the rise … Read the whole story
by Larissa Faw
Hilary Gentile has been elevated to Global Chief Strategy Officer at McCann Health. Andrew Spurgeon steps up to Chief Creative Officer, Europe at Publicis … Read the whole story
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by Laurie Sullivan
IgnitionOne is formally introducing a customer data and media consultancy to help marketers navigate the complexities of advertising and marketing technologies. Read the whole story
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by Richard Whitman, Columnist
In Japan, organic revenue fell 2.1% in the first half, partly due to a decrease in traditional media spending in the market. Organic revenue … Read the whole story