GroupM Finds TV Ad Inflation Outpaces Consumer Price Hikes Three To One
- by Joe Mandese @mp_joemandese, August 7, 2019
The striking visualization you see here is a Research Intelligencer rendering of an analysis published this week by GroupM Global President of Business Intelligence Brian Wieser plotting the inflation of TV advertising costs vs. the rise of consumer inflation over a 38-year period between 1980 and 2018.
The analysis is …
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