Scout 360 will provide professional sports teams, venues and properties with sponsorship consulting services as well as advise on strategic initiatives. Read the whole story
The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to … Read the whole story
Nirvik Singh will work closely with CEO Michael Houston as the WPP agency network prepares for the future with updated capabilities and practices. Read the whole story
Plans also call for a third office, in New York, which is scheduled to open early next year. The agency, part of Vision7, is … Read the whole story
The "Man of More Words" campaign features personal stories from well-known actors, musicians and creators such as Jordan Fisher, Scott Sire and Matt Santoro. Read the whole story
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US. Read the whole story
Elizabeth Warren must have drawn the short straw. She kicks things off by noting that "gun violence is literally life and death." OK, that's … Read the whole story
Dentsu Aegis Group’s Gyro is promoting Kim Corrigan to managing director of the B2B agency's New York office, reporting to gyro U.S. Chief Operating … Read the whole story
Mikimoto is hiring Ogilvy to lead the luxury jewelry company's digital transformation efforts. Led out of its Denver office, Ogilvy's multidisciplinary team will help simplify, … Read the whole story