MAD Agency Daily
Monday, September 16, 2019
  • W+K Wins McDonald's Business

    W+K will oversee all creative responsibilities for McDonald's largest market, with more than 14,000 restaurants. Although the partnership marks a significant win for W+K … Read the whole story

  • Godiva Invokes 'Wonder' For New Global Platform

    The "Wonder Awaits" creative aims to age down the product's consumer base, as well as encourage usage beyond the holidays or special occasions. Read the whole story

  • Steve's Ice Cream 'Craves' A Rebrand

    The "Crave the Unexpected" campaign likens the brand's affinity for unique flavors and mix-in ingredients to other creative pursuits. Read the whole story

  • Borden's Campaign For Kid Builder Milk Pushes Positivity

    Borden launches a protein-infused, 2% milk titled Kid Builder that's designed to encourage growth. Read the whole story

  • Ford Gauges Brand Impact Of Press Coverage Via Onclusive

    "We were promoting editorial coverage through paid channels, but didn't have any visibility into post-click performance," GTB's Nick Gentile tells "Marketing Daily." Read the whole story