W+K will oversee all creative responsibilities for McDonald's largest market, with more than 14,000 restaurants. Although the partnership marks a significant win for W+K … Read the whole story
The "Wonder Awaits" creative aims to age down the product's consumer base, as well as encourage usage beyond the holidays or special occasions. Read the whole story
The "Crave the Unexpected" campaign likens the brand's affinity for unique flavors and mix-in ingredients to other creative pursuits. Read the whole story
Borden launches a protein-infused, 2% milk titled Kid Builder that's designed to encourage growth. Read the whole story
"We were promoting editorial coverage through paid channels, but didn't have any visibility into post-click performance," GTB's Nick Gentile tells "Marketing Daily." Read the whole story
He's off for some R&R and will be back soon. Read the whole story
Warner Bros. is empowering young girls to recognize their own strength via support for the WB series "DC Super Hero Girls." Read the whole story
Publicis Sapient is appointing Kristi Erickson as Global Chief Talent Officer to work alongside CEO Nigel Vaz to develop and drive talent and culture … Read the whole story
Chicago Ideas is appointing Havas Chicago as agency of record to strengthen the TED-like platform's brand awareness. Leo Burnett previously serviced the account. Havas … Read the whole story
