Predecessor agency J. Walter Thompson, which merged with Wunderman last year to form Wunderman Thompson, has been the Marines' agency for 72 years. Read the whole story
The coalition will develop tools and solutions to help brands better prepare to engage multicultural consumers -- dubbed "the new majority" -- and will … Read the whole story
Weed knows the company well -- Unilever is a major WPP client. He was Chief Marketing and Communications Officer at the CPG giant for … Read the whole story
The idea is to drive awareness of MLNP's "Licktionary" which is designed to make it easier for Adland (and people in general) to talk … Read the whole story
Advertisers and agencies concur that there is a pressing need to continually educate their organizations to keep up-to-date on changing industry needs, but they … Read the whole story
Today is the deadline for nominations for MediaPost's 2020 'All Stars.' Read the whole story
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Data is being in-housed, but could more media functions follow? New figures show it is entirely possible. Read the whole story
Of course he does, I'm a player, right? He wants to hear my views on his 2020 strategy. I swear it's true. I have … Read the whole story
- COMMENTARY
What might the D2C-reshaped world of TV advertising look like? There will be more focus on audience, automation and performance. Read the whole story
AdventHealth and agency 22squared are advocating health and wellness with the faith-based health system's "Work for It" campaign to encourage people to change their … Read the whole story
Kimberly-Clark has reportedly put its global baby care creative account in review. Brands include Huggies diapers and KleenBebe. Agencies at WPP and MDC Partners … Read the whole story
