AdventHealth and agency 22squared are advocating health and wellness with the faith-based health system's "Work for It" campaign to encourage people to change their lifestyle for 21 days.
The campaign's centerpiece is a 90-second commercial introducing an upbeat original song by musical artist Daphne Willis set to images of real people engaged in fun activities, like swimming and biking.
Have a look here.
The campaign includes a partnership with Cox Radio as well as with influencers. A custom digital hub and email program, at FeelWholeChallenge.com, contains daily inspiration and guidance, and there is a gamified experience for the challenge to run on mobile devices.