Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. Read the whole story
Zenith is now forecasting that global ad spend will grow by 4.4% this year to reach $640 billion. Growth is expected to remain stable … Read the whole story
It appears there are three main financial easements that Disney is seeking from its new agency partner. Read the whole story
That's according to R3 Worldwide, which is out with its latest media agency new business win tabulations through the first eight months of the … Read the whole story
Stash Tea launches its tagline "A little bag of crazy" through a collection of videos and assets featuring talking and singing tea ingredients. Read the whole story
Colle McVoy is hiring Sophia Wiener as the agency's first experience design director to shape the shop's brand experience offering and create innovative solutions … Read the whole story
Pandora is appointing Vice's creative agency VIRTUE as global lead creative agency, responsible for the jewelry company's brand purpose, tagline, creative strategy, aspirational audience, … Read the whole story
