MAD Agency Daily
Monday, October 7, 2019
  • Ad Industry Forms Global Cross-Measurement Coalition

    Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. Read the whole story

  • Zenith Downgrades Ad Spend To Reach $640B By Year's End

    Zenith is now forecasting that global ad spend will grow by 4.4% this year to reach $640 billion. Growth is expected to remain stable ... Read the whole story

  • Controversy Swirls Around Disney's Multibillion-Dollar Ad Review

    It appears there are three main financial easements that Disney is seeking from its new agency partner. Read the whole story