VIRTUE Wraps Up Pandora Business

Pandora is appointing Vice's creative agency VIRTUE as global lead creative agency, responsible for the jewelry company's brand purpose, tagline, creative strategy, aspirational audience, design and overall equity, working in collaboration with Kantar and Firework Consulting.

First up, the partnership will rebrand the jewelry brand largely through brand ambassador actress Millie Bobby Brown and seek to better connect with Gen Z.
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