MAD Agency Daily
Tuesday, October 8, 2019
  • Controversy Swirls Around Disney's Multibillion-Dollar Ad Review

    It appears there are three main financial easements that Disney is seeking from its new agency partner. Read the whole story

  • IPG Launches New Acxiom-Powered Precision Targeting/Optimization Company

    The new firm, Kinesso, will create new software and products that deliver data security tools, data-driven campaign optimization, and precision audiences. Read the whole story

  • Modelo Taps AR For Day Of The Dead Campaign

    The AR experience, created with Groove Jones, depicts traditional imagery on an oversized mural resembling a hand-painted portrait. Read the whole story

  • Streaming TV And The Critical Importance Of Branding

    All these streaming services will need to stock their digital shelves with existing television and film titles and spend heavily to market their new ... Read the whole story

  • Emotional AI Can Help Marketers Raise The Creativity Bar

    Artificial intelligence can tell marketers whether their online video marketing efforts will succeed, before they are even posted. Read the whole story