Scott Donaton is joining the streaming service as its new head of creative, based at the company's headquarters in California. Read the whole story
This new role at the agency frees up C&T president Mike Treff to focus on supporting the agency's operations outside of New York, including … Read the whole story
The name conveys a blood pressure reading -- in this case, elevated blood pressure related to excitement and emotional responses. Read the whole story
Seeking to reach a multicultural audience, Blue 449 collaborated with the BET Network to further develop the project. Read the whole story
Two-thirds of ad execs believe there currently is too much focus on direct-to-consumer brands, but about the same percentage believe D2C brands are leading … Read the whole story
To help demonstrate the Google Assistant features of its new Pixel 4 mobile phone, PHD developed a series of integrated product placements in ABC's … Read the whole story
The digital advertising industry is making great progress, working towards a cleaner, more open ecosystem with increased transparency for buyers. But there is still … Read the whole story
Meshing and scaling technology, data and agency assets at the group level, Forrester asserts, will boost buying clout. The goal is to "corner the … Read the whole story
Mucinex is claiming to be the first OTC brand to partner with the TikTok video-sharing app in Mucinex Nightshift campaign. Read the whole story
Creative duo Alex Booker and Philip Sicklinger are joining BBDO to serve as executive creative directors to handle the agency's Ford business in North … Read the whole story