MAD Agency Daily
Monday, November 4, 2019
  • Mariah Carey Stars In Walkers Christmas Campaign

    The ad from U.K. potato chip brand Walkers includes Carey singing the end of "All I Want for Christmas Is You." Read the whole story

  • ExxonMobil Targets Gen Z With 'Miniature Science' Campaign

    The campaign is a more-visual series of working demonstrations of the company's innovations across a number of fields. Read the whole story

  • 'Inc.' Magazine Partners With Synchrony On 15-Page Spread

    This is Inc. Magazine's first flip issue - the financial-services company's sponsored spread is on the back of the magazine. Read the whole story

  • Amid NYC Launch, Nordstrom Starts Local Blitz

    The Seattle-based retailer has been building buzz for the opening for months, and the store opening drew plenty of crowds. Read the whole story

  • A Perfect Path to Purchase? It Doesn't Exist

    The more useful and sophisticated multitouch attribution algorithms treat data not as the search for the perfect path, but as a busy downtown grid. Read the whole story