MAD Agency Daily
Monday, November 11, 2019
  • Report: Marketers Suffer From Data Fatigue, Platform Overload

    CallRail's research found that 51% of marketers polled in a survey use four or more marketing platforms. Read the whole story

  • Publicis Groupe Wins Nivea Assignment

    Skin care products marketer Beiersdorf has appointed Publicis Groupe as the global agency and "marketing transformation" partner for its Nivea brand, effective in January. Read the whole story

  • Edelman Taps Ad Agency Veteran Nelson To Run Its Pacific Northwest Region

    Melissa Nelson joins the independent PR powerhouse after serving three years as President of Publicis Seattle, where she led the agency and worked with … Read the whole story

  • DAN's Mcgarrybowen Creates Global Leadership Structure

    Under the reorganization, Gordon Bowen, founder and Global Chairman of mcgarrybowen and Global Chief Creative Officer of Dentsu, announced he will combine U.S. and … Read the whole story

  • Viant Separates From Meredith As Ad Industry Buybacks Become More Common

    Viant completed a buyout earlier this week that the co-founders say allows them to "take back control" from Meredith Corporation. The move follows others … Read the whole story