by Larissa Faw
Fremont has a diverse background in consumer behavior, data and technology. Most recently, he served as president of the Wavemaker-Wunderman Alliance. Read the whole story
by Steve McClellan
K-C awarded lead creative agency duties for its baby and childcare business in the U.S., Europe, Middle East and Africa to the IT/marketing services … Read the whole story
by Steve McClellan
Eduardo Bicudo has served at a number of blue chip agencies and most recently led Accenture Interactive in Latin America. Read the whole story
by Larissa Faw
Gyro has appointed Philip Black senior vice president, Chicago and Denver as part of an ongoing effort by the agency to invest more heavily … Read the whole story
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by Larissa Faw
The office, in Parsippany, NJ, will service east coast clients. The independent health care-focused agency is based in Austin, TX and also has an … Read the whole story
by Joe Mandese
Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, … Read the whole story
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by Richard Whitman, Columnist
Sadoun praised employees for reeling in lots of new business this year, and said he's expecting "everyone to deliver" on the organic growth front … Read the whole story
COMMENTARY
by Lance Porigow, Op-Ed Contributor
As we move into what is conceivably the end game of marketing-a future where a target market is a segment of one, where virtually … Read the whole story