The company will consolidate its agencies and employees, currently located in four Manhattan properties, into a newly renovated 1930s-era postal facility in Manhattan's Chelsea … Read the whole story
Ad agency The Many is partnering with Merriam-Webster to celebrate the drag community, Latinx, and black-femme subcultures. Read the whole story
Sparks & Honey's new report puts significant dimensions around the potential to apply so-called "precision data" toward consumer marketing, providing a framework for thinking … Read the whole story
Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the … Read the whole story
Three-quarters of ad execs would like to plan their TV and digital ad buys on an integrated basis, but only a fraction currently do … Read the whole story
The Interpublic agency will be responsible for brand and digital strategy, and creative development for select global "power" brands including diaper rash preventative ointment … Read the whole story
Crop Science U.S. Marketing, part of pharmaceutical giant Bayer, has named three firms to be its Agencies of Record, including BBDO Atlanta, HLK, and … Read the whole story
Lion's Den is promoting its sex toys by avoiding the products themselves to instead allude to couples finishing up romantic encounters. Read the whole story
Creative Commerce agency Geometry, part of WPP has appointed Manuel Bordé as North American Creative Lead as part of an overall plan to boost its … Read the whole story
