It is the largest Acura dealer association in the U.S. Sibling agency MullenLowe is the group's creative agency. Read the whole story
The creative, from Dentsu Aegis Network's mcgarrybowen, supports a tie with the airline and the new "Star Wars: The Rise of the Skywalker" film. Read the whole story
NHL alumni Ed Olczyk and Dominic Moore will be on the MassMutual float, and The Black Eyed Peas will perform. Read the whole story
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For example, spend smart. D2Cs are dollar-conscious, which causes a focus on advertising performance and ROI. Read the whole story
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Just 5% of "bargains" are good value as retailers cannibalise sales. Read the whole story
If you thought Big Data was big, just wait for the volume of data processing that will be created by the Internet of Things. … Read the whole story
By 2023, WPP plans to have 85,000 people in 40 campus locations worldwide. Read the whole story
The University of Arizona is bypassing the typical higher education ad messaging to instead suggest the school satisfies the wonder in everyone. Read the whole story
Cheil Worldwide is appointing Jayanta Jenkins as global executive creative director for Samsung Mobile. This newly created role has been added as the agency’s … Read the whole story
