• by Larissa Faw , November 26, 2019

The University of Arizona is bypassing the typical higher education ad messaging to instead suggest the school satisfies the wonder in everyone.

The "Wonder Makes Us" creative, developed with 160over90, intermixes stories of three individuals: an international wheelchair basketball player and student; an astronomy professional; and a multimedia artist and professor of photography, with images of the school and Tucson.

The campaign — running through April 2020—includes OOH (such as wallscapes, transit wraps and metro station takeovers) TV, OTV, programmatic digital and social media.