"If I had one word to say, it would be 'back to basics,'" says Levy. Read the whole story
It's that time of the year again -- holiday season -- when advertisers incorporate holiday themes into their messaging. Read the whole story
- COMMENTARY
Too often have I heard a CMO lament that his current agencies "suck," not realizing the real reason is often the client themselves. Read the whole story
Adobe Analytics data released Thursday estimates consumers spent $52 billion online as of 2 p.m. Pacific on Thanksgiving Day, beginning Nov. 1, 2019, with … Read the whole story
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds … Read the whole story
The organization's annual Outlook report provides price inflation forecasts for seven media channels across 50 countries. Seventeen holding companies and media consultancies provided data … Read the whole story
Hidden cameras captured real, unsuspecting families talking about finances. Read the whole story
Wavemaker is shifting Anna Hickey from Chief Operating Officer at Wavemaker UK to serve as president, global clients as part of the agency's global … Read the whole story
