MAD Agency Daily
Monday, December 2, 2019
  • Maurice Levy's WeWork Turnaround Strategy

    "If I had one word to say, it would be 'back to basics,'" says Levy. Read the whole story

  • It's The Best Time Of The Year (For Most Marketers)

    It's that time of the year again -- holiday season -- when advertisers incorporate holiday themes into their messaging. Read the whole story

  • Toward A Better Agency Review Process

    Too often have I heard a CMO lament that his current agencies "suck," not realizing the real reason is often the client themselves. Read the whole story

  • Holiday Season Forecast 2019: $143.8B In Online Spending, $4B On Thanksgiving

    Adobe Analytics data released Thursday estimates consumers spent $52 billion online as of 2 p.m. Pacific on Thanksgiving Day, beginning Nov. 1, 2019, with … Read the whole story

  • Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers

    The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds … Read the whole story