The 4% growth forecast is on top of underlying U.S. growth this year of 6.2% to $244 billion -- the fourth consecutive year of … Read the whole story
Creative introduces the Folgers Harmonizers, a red satin-clad ensemble of seven men and women who show up to vocalize awkward morning moments. Read the whole story
Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President … Read the whole story
"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs … Read the whole story
As far as media debtors are concerned, most big ad agencies aren't exactly prompt when their bills come due. With the exception of Dentsu … Read the whole story
- COMMENTARY
GroupM's figures are upbeat -- but print's share of UK ad spend has halved in just four years. Read the whole story
It does seem odd, doesn't it? I mean I've thought of Mark Penn, current CEO of MDC Partners, over the years as a political … Read the whole story
Valent USA has selected Barkley as agency of record to support the agricultural company with integrated services, including brand strategy, digital transformation, the development … Read the whole story
WPP’s commerce specialist agency Geometry has appointed Arnicia Arrington as North America Chief People Officer. The 25-year human resources veteran most recently served as senior … Read the whole story
