MediaPost Agency Daily
Friday, December 6, 2019
  • MDC Partners Forms New Creative Hub Led By Doner

    The move, one of several, is designed to offer wider services to clients, streamline back-office operations within MDC and promote cooperation and collaboration in … Read the whole story

  • WPP, Bain Complete Kantar Transaction

    The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which … Read the whole story

  • Essence Hopes Virtual Influencer Will Hold Sway Over Beauty Fans

    Cosmetic company Essence is introducing Kenna, a CGI-generated influencer with her own Instagram channel. Read the whole story

  • FTC Urged To Investigate Digital Advertising Before Revising Children's Privacy Rules

    "The FTC cannot base substantive policy decisions on the current dearth of details about how the information ecosystem functions," the Campaign for a Commercial-Free … Read the whole story

  • Personalization: Word Of The Year, Gone By 2025

    This week's news offered conflicting sentiments about personalization and how permanent or ephemeral that marketing approach will be. Read the whole story