The move, one of several, is designed to offer wider services to clients, streamline back-office operations within MDC and promote cooperation and collaboration in … Read the whole story
The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which … Read the whole story
Cosmetic company Essence is introducing Kenna, a CGI-generated influencer with her own Instagram channel. Read the whole story
"The FTC cannot base substantive policy decisions on the current dearth of details about how the information ecosystem functions," the Campaign for a Commercial-Free … Read the whole story
This week's news offered conflicting sentiments about personalization and how permanent or ephemeral that marketing approach will be. Read the whole story
The effort was designed to authentically represent real Texans living in their state. Read the whole story
Publicis Sapient is appointing Jason English as senior vice president, global Salesforce practice lead to be responsible for creating a global strategy that highlights … Read the whole story
Golf equipment maker TaylorMade Golf has selected Innocean USA as its media planning and buying AOR after a formal review. Bob Maggiore, TaylorMade Golf … Read the whole story