The longtime Publicis executive is leaving to pursue "new opportunities and interests," wrote Publicis Media CEO Steve King in an internal memo. Read the whole story
The search for a new CEO will begin immediately. Salama will remain in a transition role and then join the Kantar Board as a … Read the whole story
The campaign marks the first time that the No Shells pistachios brand is being advertised on TV. Read the whole story
The money, from a second fundraising round, will be used expand the company's global footprint with a focus on the Asia Pacific region. Some … Read the whole story
Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients' ad budgets in order to win a … Read the whole story
Sprint began beta testing in November an alternative to pre- and mid-roll video ads introduced Tuesday by GumGum, a technology and artificial intelligence company … Read the whole story
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 … Read the whole story
Brands will think more about experience than points on a card as regulators finally tackle the tech giants. Read the whole story
At least that's the latest assessment from Kantar's political advertising research unit CMAG, which shows Republicans to date are spending more heavily on negative … Read the whole story
Sandra Sims-Williams is joining Nielsen as senior vice president of diversity & inclusion starting in January. Most recently Sims-Williams has led diversity and inclusion efforts … Read the whole story