"We're producing three times the amount of content we did a year ago, and it's not going to slow down," explains Martin senior vice … Read the whole story
Top leaders at Publicis Media have read the tea leaves to divine trends they think will impact advertising and the broader media industry over … Read the whole story
Brand loyalty is fleeting for most consumers, especially older generations and lower-income groups. Read the whole story
The new report from Magna and IPG Media Lab seems to favor Disney+ over Netflix in the streaming wars. But the results of other … Read the whole story
Advertising and marketing spending targeting multicultural audiences in the U.S. will expand 6.3% in 2020, exceeding recent levels of growth, according to the latest … Read the whole story
The former Publicis Groupe media veteran has just been named chair of Smartly.io, which Providence Equity Partners has acquired control of for about $220 … Read the whole story
The California Immunization Coalition is raising awareness about flu season by reminding people how vulnerable they are to catching this illness. Read the whole story
Mindshare is appointing Will Graves as Chief Financial Officer, North America to lead client finance, internal and external financial objectives and reporting. He's also … Read the whole story