Online games, storybooks, TikTok videos and origami figures are all part of the fun that shops used to celebrate the season and their own … Read the whole story
Out-of-home media agency Project X has unveiled a new interactive analytics suite that the firm says is more advanced than other analytics packages in … Read the whole story
Richard McDonald takes over as the Chicago agency's third CEO in its 30-year history, succeeding David Selby, who has been promoted to Co-Chairman and … Read the whole story
The agency, Playmaker, created 8 of the 10 highest performing branded content videos across Instagram this year and has worked with blue chip brands … Read the whole story
A majority of ad industry executives believe the advertising and media services business is "going through a difficult time," according to findings of interviews … Read the whole story
MediaPost is collaborating with the equities research team at Raymond James to field a comprehensive survey of ad industry executives on the advertising and … Read the whole story
Simultaneous event activity has become a thing over the past few years and companies have co-opted it into marketing plans quite nicely. Read the whole story
Miami-based indie shop Gut has been awarded creative AOR duties for the Philadelphia cream cheese brand. The agency worked with the brand in 2019 on a project basis and launched campaigns … Read the whole story
