The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this … Read the whole story
The role is new. Previously, Karp McHugh served as senior vice president omnimedia strategy, data-driven media, and creative solutions at L'Oreal, and before that … Read the whole story
McCann Worldgroup has tapped sister Interpublic unit IPG Mediabrands' communications chief Scott Berwitz as senior vice president-global director of marketing communications. Read the whole story
The agency has appointed John Steere as its first-ever senior vice president/managing director, China. Read the whole story
The promotions are part of a broader executive shuffle following the network's September announcement to unite the network's North American offices under one dedicated … Read the whole story
As the world turns its eyes to Davos, Switzerland this week, a group of advertisers and agency execs are pushing to leverage their own … Read the whole story
Normally, this category recognizes suppliers of media inventory, data or technology, but in a MediaPost first, we're naming an industry watchdog. Read the whole story
In a year when many retailers are circling the drain, Target is thriving. Read the whole story
When Nicolas Bidon took the helm of Xaxis a couple of years ago, the WPP unit has already been through many changes -- in … Read the whole story
As Group Director of Digital Engineering, Jonathan Kim has overseen an elite team of "digital engineers" at The Media Kitchen who develop new ways … Read the whole story
If the talks conclude successfully, Adam Crozier would succeed Eric Salama as head of the research giant, now 60% owned by Bain Capital. Read the whole story
Observatory is hiring former Phenomenon Chief Creative Officer Linda Knight for the same role, effective February 10. Knight will be responsible for leading all … Read the whole story
Slate Mill Wine Collective, formerly known as 1851 Vineyards, is appointing Big Thirst Marketing as agency partner to handle social media and influencer relations, … Read the whole story
