The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Gerry Rice said Thursday, but ad industry insiders are speculating about the impact, … Read the whole story
The agency, founded by Craig Woerz and Tim Williams, will provide Merkle with expanded capabilities across key verticals such as media and entertainment, a … Read the whole story
The New York-based agency will be responsible for leading the company's integrated marketing communications and helping to accelerate the pet treat brand's expansion. Read the whole story
The campaign includes a three-part mini-series that will include Buzzfeed's first-ever automotive-partnered quiz. Read the whole story
Under the remit, Crossmedia's responsibilities will span communications planning, advanced analytics, and cross-channel media planning and buying. Read the whole story
The WPP agency said the transaction would strengthen its suite of Adobe-enabled capabilities and experience technology offering. Read the whole story
The former Agency Within seeks to collapse the marketing funnel, believing that the agency model is dying. It has integrated staff with Shake Shack. Read the whole story
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles include retention and uninstalls, so getting users to repeatedly use their apps … Read the whole story
Dentsu posted a companywide organic revenue decline of 1% for full year 2019. Americas was the best-performing region, with 2.4% growth. Read the whole story
Mexican food brand Cacique has appointed Gallegos United as its agency of record following a competitive review. The work was previously handled in house. … Read the whole story
Mcgarrybowen is promoting Lucia Grillo from head of operations to U.S. Chief Operating Officer to take on responsibilities for resource and project management, finance, … Read the whole story