MAD Agency Daily
Monday, February 24, 2020
  • OMD, Ogilvy Top R3's Media, Creative Agency New Business Tables For 2019

    By holding company WPP was ranked number one with $417 million in net new business revenue, followed by Publicis Groupe ($379.6 million) and Dentsu ... Read the whole story

  • Tecate Pivots Away From Macho Messaging

    The new strategy: Position the brand as more culturally relevant by whole-heartedly embracing its Mexican heritage. Read the whole story

  • Agencies Recognize Black History Month With An Array Of Programs, Events

    Exhibits, screenings, panels, and other events all help showcase the contributions of African Americans to society and culture and what it means to be ... Read the whole story

  • FCB NY Restructures Creative Leadership Team

    The shop has promoted Gabriel Schmitt Co-Chief Creative Officer and is searching for another Co-CCO to pair with him. Previously the New York creative ... Read the whole story

  • In-House Agencies: Maybe The Grass Isn't Greener

    For one, moving "agency stuff" in-house won't solve for poor marketing management. Read the whole story