• by Larissa Faw , February 21, 2020

FCB is recognizing Gabriel Schmitt’s creative talents on behalf of client Burger King and other brands by promoting him to Co-Chief Creative Officer of its New York office. 

With the promotion the agency is restructuring its creative leadership team. The shop is searching for another Co-CCO to pair with Schmitt in the New York office. 

Previously the New York creative team was led by a single CCO--Ari Harper. He was recently promoted to North America CCO at the agency, reporting to FCB Global Chief Creative Officer Susan Credle. 

Schmitt joins the office’s senior leadership team which includes President Emma Armstrong and Chief Strategy Officer Todd Sussman. 

“Gabriel brings a perfect mix of creative talent and business sense to every challenge, ensuring that we grow brands and their bottom line” stated Armstrong.

Schmitt joined FCB in June 2016 as group creative director. In January 2019, he was promoted to executive creative director after he led the creative effort on Burger King’s “The Whopper Detour” ad. He was also the creative lead for the 2020 Michelob Ultra Super Bowl spots.