With the selection R/GA will work with Reddit's in-house creative team OrangeRed to develop Reddit's first ever brand marketing campaign. Read the whole story
Reporting to U.S. CEO, Amanda Richman, she will lead the U.S team responsible for communicating Wavemaker's brand story. Read the whole story
In a rare use of consumer media to reach a highly targeted B2B audience, programmatic media-buying firm The Trade Desk today breaks a campaign … Read the whole story
- COMMENTARY
Thankfully, there is a growing movement around using attention metrics to evaluate the quality (and hence, value) of media as an alternative to cookie-based … Read the whole story
The new tagline, "How doers get more done," drove the largest single-day downloads of its mobile app. Read the whole story
With only a few more days left in February, agencies continue to recognize Black History Month with activities and celebrations. Read the whole story
COMMENTARYThe Mike Bloomberg 2020 campaign is adding out-of-home media to its unprecedented spending on TV and digital ads. Bloomberg's foray into out-of-home media reflects … Read the whole story
Most of the details about the new partnership remain under wraps for now, but the firms did disclose The Martin Agency is working on … Read the whole story
Paris Women’s advocacy group HandsAway is out with a new print campaign from TBWA\Paris with the message that women can dress as fashionably or … Read the whole story
Chicago-based independent agency Laughlin Constable has hired John “Max” Maxham as its Chief Creative Officer (CCO). He succeeds Lisa Bennett who left the agency … Read the whole story
Virgin Hotels Las Vegas is appointing OH Partners as agency of record to manage the brand launch strategy and creative execution for the resort … Read the whole story
