The GroupM agency has unveiled a fresh look and new positioning in a bid to drive "exceptional growth." Internal changes include a better connected … Read the whole story
eMarketer slashed its 2020 global ad outlook by $20.3 billion to $691.7 billion. More than half that revision was attributed to China -- the … Read the whole story
While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of … Read the whole story
Kilz, the Behr-owned paint primer brand, kicked off a new campaign that encourages younger do-it-yourselfers to use primer before they paint. Read the whole story
More than half of industry executives say advertising was their first choice for a career, but the number is significantly higher for ad agency … Read the whole story
He joins as global head of growth for the marketing collective which has a community of 200 experts that specialize in the rapid development … Read the whole story
It's hard to know how much influence the Change.org petition had on the revised policy. Kudos to the filer for taking a stand, but … Read the whole story
Volta is introducing the “Community Giveback” initiative to donate 10% of the company’s digital OOH ad space to non-profits with eco-focused missions. The San-Francisco-based … Read the whole story
Omnicom Retail Group, the holding company’s retail, shopper and commerce marketing-focused specialist, has appointed Bryan Gildenberg senior vice president, commerce. He reports to the … Read the whole story
