That's part of the reason the Omnicom CEO has established committees on media, advertising and public relations to evaluate future business models for those … Read the whole story
John Seifert, who joined the agency as an intern in 1979, will step down next year after the planned leadership transition is completed. Read the whole story
A fund supporting front-line healthcare workers and a talent credits program are among the projects that agencies and companies are getting behind. Read the whole story
So much for the Golden Age of media content. The latest installment of a weekly COVID-19 tracking study from Mindshare finds that nearly half … Read the whole story
While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this … Read the whole story
Brands can gain insights into behavior across markets from the data to determine how consumers will approach Mother's Day during stay-at-home, says Captify VP … Read the whole story
The No. 1 use of ad budgets recouped from the cancellation of sports-related TV buys is returning it to the advertiser's bottom line. That's … Read the whole story
Appropriately enough, they are calling the new shop Class of 2020, positioned as an agency "For Gen Z by Gen Z," that will offer … Read the whole story
MUH-TAY-ZIK / HOF-FER (MH) is promoting two long-serving staffers Carolina Cruz-Letelier and Joel Kaplan to partner status to recognize their roles in helping the … Read the whole story