Mediapsssst
In a WFA study, half or more of those responding believe responsibilities should include sustainability, data ethics and analytics, brand purpose and innovation. Read the whole story
"It's a scary time" says agency founder Scott Goodson. "But it's also an exciting time. It's really important to ask questions." Read the whole story
Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace … Read the whole story
- COMMENTARY
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind English-language creative. Brands may be missing a huge opportunity. Read the whole story
In the 30-second commercial, the words "This is where protein meets delicious" play a major role. Read the whole story
Ad industry interest in consuming business-related content has not only normalized, but is surpassing pre-pandemic levels, according to an analysis of weekly increases content … Read the whole story
Visible bills itself as the first all-digital unlimited wireless carrier in the U.S. Read the whole story
Havas Health & You (HH&Y) has appointed Icaro Doria Global Chief Creative Officer for the network. In his new role, Icaro will lead the development of … Read the whole story
BMW car brand Mini has appointed Anomaly London, part MDC Partners, as its new lead agency. The award came after a competitive pitch. Previously … Read the whole story
