Mediapsssst
In a WFA study, half or more of those responding believe responsibilities should include sustainability, data ethics and analytics, brand purpose and innovation. Read the whole story
"It's a scary time" says agency founder Scott Goodson. "But it's also an exciting time. It's really important to ask questions." Read the whole story
Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace ... Read the whole story
- COMMENTARY
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind English-language creative. Brands may be missing a huge opportunity. Read the whole story
In the 30-second commercial, the words "This is where protein meets delicious" play a major role. Read the whole story
Ad industry interest in consuming business-related content has not only normalized, but is surpassing pre-pandemic levels, according to an analysis of weekly increases content ... Read the whole story
Visible bills itself as the first all-digital unlimited wireless carrier in the U.S. Read the whole story
Havas Health & You (HH&Y) has appointed Icaro Doria Global Chief Creative Officer for the network. In his new role, Icaro will lead the development of ... Read the whole story
BMW car brand Mini has appointed Anomaly London, part MDC Partners, as its new lead agency. The award came after a competitive pitch. Previously ... Read the whole story
