Digital content and experiences are not supplemental to an in-person experience, but rather will be differentiated and unique to each visitor and participant, the … Read the whole story
WPP won the business in Peru after a competitive pitch that began in February that was conducted virtually. The new assignments will be serviced … Read the whole story
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind's addressable media capabilities. Read the whole story
McDonald's China has tapped Publicis Media as its media planning agency for Mainland China. Omnicom's OMD unit has been McDonald's long-standing planning and buying … Read the whole story
As AOR for both creative and media, The Many is responsible for reintroducing Bumble Bee to a new generation of canned tuna eaters. Read the whole story
- COMMENTARY
Tens of thousands of influencers from practically every nation have used their platforms and voice to raise awareness, lift spirits, and give back to … Read the whole story
Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with a new report about changing social-media habits during the crisis. Read the whole story
Hyundai Hope on Wheels and Musicians on Call unveiled the series, featuring national recording artists like Sia and Jason Derulo. Read the whole story
Tourism marketing agency Development Counsellors International (DCI) is promoting Daniella Middleton to the newly created role of senior vice president/tourism. This position unifies the … Read the whole story
