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by Steve McClellan
The news could be a lot worse given the state of the economy, according to the company's revised U.S. forecast issued Tuesday. Read the whole story
by Larissa Faw
FCB has launched "My Link Is Your Link" and the GetWanted marketplace has created a new tool called Switch. It's estimated that the pandemic … Read the whole story
by Joe Mandese
The global ad economy will contract 7.2% this year, the worst reduction in worldwide ad spending in recent memory, according to the latest estimates … Read the whole story
by Larissa Faw
Levelwing has produced content for almost two decades but "we never really had a shoot quite like this one," says its creative services director. Read the whole story
by Steve McClellan
Sherry Smith will lead and oversee daily operations and strategy for the company's new retail media commercial team in the America's region. Read the whole story
by Steve McClellan
Saurab Bhargava served with Dentsu Aegis Network's Isobar for nearly two decades and will now lead Merge's digital transformation business. Read the whole story
by Joe Mandese
It's not just the economy, stupid. That's one of the takeaways from the latest edition of Mindshare's COVID-19 tracking research, which in recent weeks … Read the whole story
COMMENTARY
by Joe Mandese
That was one of the questions raised during a symposium hosted by the Institute for Advertising Ethics last week featuring hundreds of regulatory, ad … Read the whole story
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by Richard Whitman, Columnist
A growing number of holding companies and agencies are commemorating the day with programs or time off. Most states recognize the day as an … Read the whole story