A singular focus on price limits the potential contribution that procurement teams can make to marketing ROI, according to a new WFA report. Read the whole story

Bianca Guimaraes and Kevin Mulray join from BBDO and will serve as co-executive creative directors. Oliver McAteer is jumping from journalism to serve as … Read the whole story

With the agreement TripleLift is delivering the first integrated native advertising across the BBC.com portfolio. It's also the first time commercial creative will be … Read the whole story

New research conducted by IPG Mediabrands Magna and IPG Media Lab units with Twitter finds that mixing video advertising formats yields better results, contradicting … Read the whole story

OMG says it was attracted both by podcasts' rapidly growing audience base and increasing targeting and measurement capabilities. Read the whole story