MAD Agency Daily
Friday, July 10, 2020
  • WFA: Procurement Focus Must Shift To Value-Creation Approach

    A singular focus on price limits the potential contribution that procurement teams can make to marketing ROI, according to a new WFA report. Read the whole story

  • Hahn-Led Mischief Builds Out Its Senior Team

    Bianca Guimaraes and Kevin Mulray join from BBDO and will serve as co-executive creative directors. Oliver McAteer is jumping from journalism to serve as ... Read the whole story

  • TripleLift Signs Native Ad Pact With BBC Global News

    With the agreement TripleLift is delivering the first integrated native advertising across the portfolio. It's also the first time commercial creative will be ... Read the whole story

  • IPG Units Find Video Ad Format Mixes Work Best In The Media Mix

    New research conducted by IPG Mediabrands Magna and IPG Media Lab units with Twitter finds that mixing video advertising formats yields better results, contradicting ... Read the whole story

  • Spotify Snags $20 Million Podcast Ad Deal With Omnicom Media Group

    OMG says it was attracted both by podcasts' rapidly growing audience base and increasing targeting and measurement capabilities. Read the whole story