This move consolidates production that was formerly handled by individual agencies under one centrally governed service layer that integrates production and media. Read the whole story
As board chairman, Levy has remained "very involved" in company operations, and states that his key responsibilities focus on investor engagement and the "well-being … Read the whole story
The group, which has focused on fostering diversity in Adland, is joining forces with Hold the PRess an advocacy group pushing for greater diversity … Read the whole story
Why bother with a forecast? Because when done effectively, it can result in critical and quantifiable benefits but requires careful attention to detail and … Read the whole story
Former McCann North America president Hank Summy joins from tech and consulting company Capgemini where he was executive vice president, consumer products, retail and … Read the whole story
IPG Mediabrands UM unit has named Arielle Garcia its first Chief Privacy Officer, responsible for overseeing the launch and managing the media agency's privacy … Read the whole story
After plummeting 31% in May, the U.S. ad market showed signs of stabilizing in June, declining only 17% in June vs. the same month … Read the whole story
Alan Wexler will lead a group focused on growth opportunities, including global connected services, data and customer insights. Read the whole story
The drug developer and marketer, with revenues of $22-plus billion last year, spent over $335 million in measured media in the U.S. last year, … Read the whole story