by Larissa Faw
C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called "The Wheelman" for their bicycle club in … Read the whole story
by Joe Mandese
USIM, which last week picked up media services for organic Acai brand marketer Sambazon, has also been named the media agency for Opry Entertainment … Read the whole story
by Larissa Faw
"We went through a round of layoffs early on [in the pandemic], but we've won a lot of new clients since then," says The … Read the whole story
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by Steve McClellan
WPP said the acquisition supports its wider strategic transformation and strengthens its marketing and technology consulting services in France. Read the whole story
by Laurie Sullivan
"Inside the collisions in the data are beautiful human insights. Insight is just a paradox between what people say they do and what they … Read the whole story
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by Wayne Friedman
Q2 ad revenues in the U.S, U.K., Canada, Australia and New Zealand dropped 37.1% on average in the April-June period, according to Standard Media … Read the whole story
by Wayne Friedman
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV dataset" for media buyers and sellers, delivery providers and other vendors -- … Read the whole story
by Laurie Sullivan
GeoEdge's researchers on Sunday uncovered the auto-redirect attack Morphixx, which targets site visitors using their IP address, in the U.S. after tracking it across … Read the whole story
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by Richard Whitman, Columnist
The 4As is hosting the event in two parts, Sept. 21-22 and Oct. 5-6. Read the whole story